Poor Water Quality Costs Iowa Millions in Annual Tourism


Via Flickr

Elizabeth Miglin | June 22, 2021

This week, The Cedar Rapids Gazette is hosting a series of virtual panels on water quality issues as a part of the Gazett’s Iowa Ideas 2021 virtual conference. Tuesday’s panel, “A Recreational View: Ecotourism” will focus on the growing role water quality plays on recreation and tourism.

2020 has set records for lakeside and outdoor vacations; in Iowa 16.6 million people visited state parks especially those near rivers, lakes or streams according to IowaWatch.org. One of the most popular sites, Okoboji lake in northwest Iowa, reports $300 million in the annual economic impact of tourism. However, as over half of Iowa’s state park beaches had at least one swim warning, it is unsurprising the cities around Okoboji were some of the first in the state to pass ordinances requiring environmental and infrastructure preservation around the lakes to improve water quality. 

More than 60% of Iowa’s rivers, streams, lakes and reservoirs are currently considered impaired due to harmful levels of bacteria and algae fueled by runoff of manure and fertilizers according to the Iowa Department of Natural Resources. The disparity between usage and water quality has resulted in around $30 million lost in annual tourism from Iowans who would pay more to visit cleaner lakes and rivers according to a 2018 Iowa State University study. Respondents ranked agricultural runoff as the biggest contributor to poor water quality, followed by livestock manure. 

Other Iowa Ideas events this week will feature conversations about controlling water pollution and share ideas on solutions. Panels and discussions begin at noon Monday through Friday with different guests daily. Free registration is open for the event on the Iowa Ideas website.

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