Mild winter means difficulties for some Iowa businesses

Photo by Andrew-Hyde, Flickr.

As of Wednesday, this winter ranks among the warmest in Iowa’s history – and while many Iowan’s are enjoying the unusually high temperatures and lack of snow, some Iowa businesses are bearing the brunt of this warm weather.

Geoff Perrill, owner of Geoff’s Bike and Ski in Iowa City, said his business has taken a hit, and is calling it “the winter that never happened.”

“That’s what we’re dubbing it here – the winter that never was,” said Perrill.

Perrill is hoping to mitigate the season’s effects on his business by offering a “No Snow Blows Sale” – slashing prices on winter-related gear until the next snowfall.

January and February are currently ranked as the 8th warmest among January-February combinations for which recorded data exists, with an average temperature of 27.9 degrees – that’s 6.7 degrees higher than the average temperature for that time.

For more information, read the full article at the Press-Citizen.