On The Radio – University of Iowa student combines love of dance with passion for sustainability

Sophia Finster is a senior makreting major at the University of Iowa and is actively involved with various environmental groups on campus. (KRUI)
Sophia Finster is a senior marketing major at the University of Iowa and is actively involved with various environmental groups on campus. (KRUI)
Nick Fetty | March 7, 2016

This week’s On The Radio segment looks at University of Iowa senior Sophia Finster and her efforts to combine the medium of dance with environmental sustainability.

While print, radio, and television are some of the most popular methods for communicating stories about environmental sustainability, one University of Iowa student is using dance as a way to spread her message.

This is the Iowa Environmental Focus.

Sophia Finster came to the University of Iowa in 2012 with the intention of majoring in dance performance and the hope of moving to New York or Los Angeles to pursue a career doing what she loved. However, upon arriving on campus, the Madison, Wisconsin-native also discovered a passion for environmental sustainability.

Finster – who has since switched her major to marketing – has been active in various student organizations and activities during her time on campus including Net Impact, Eco Hawks, Student Gardeners, and Round River Radio, an original program devoted to sustainability that she developed for the campus radio station. However it was during her time as a fellow for the Climate Narrative Project in the spring of 2015 that she was able to combine her passion for sustainability with her love of dance.

FINSTER: “Sustainability is a literacy or lens that needs to be present in the forefront of everyone’s mind for urgent progress to be made. I believe one of the most effective ways to help facilitate this is to use artistic marketing and other interdisciplinary strategies.”

Finster is currently working on making the University of Iowa a more sustainable place through behavioral research she is working on as an intern at the Tippie College of Business. She plans to graduate this May of 2016.

For more information about Finster and her efforts, visit iowaenvironmentalfocus.org.

From the UI Center for Global and Regional Environmental Research, I’m Betsy Stone.

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