Nick Fetty | June 12, 2014
The 16-year old company contributed more than 5000 solar panels and nearly 30 off-grid solar energy systems to provide power for matches at the various stadiums. Yingli – which is the only Chinese company to sponsor the World Cup – is the world’s largest manufacturer of solar panels. The company hopes to not only “use the World Cup platform to increase the awareness toward the functionality of solar energy in day-to-day use” but also to raise brand awareness in the United States as well as globally. Yingli first got involved sponsoring the 2010 World Cup in South Africa and research shows that customer awareness increased 30 percent because of the sponsorship.
A 2010 study found that the World Cup that year created a carbon footprint equivalent to more than 2,750,000 tons of carbon dioxide. The 2014 tournament is expected to create roughly the same carbon footprint.