Last Thursday the Center For Global and Regional Environmental Research helped sponsor a communication seminar entitled “Telling Your Research Story.” The event took place on the University of Iowa campus, and encouraged faculty members to discuss issues and solutions to reaching a wider audience with their research.
UI professors Jerald Schnoor, Meenakshi Gigi Durham, Amy E.T. Sparks and Don Gurnett led the discussion by sharing their success stories in communicating their studies. Afterwards the seminar opened to the audience who expressed their concerns of talking with the press and the potential for some research topics to be misunderstood by the public.
Suggestions for increasing the clarity and distribution of research included:
- Reach out to on-campus publications
- Prepare for interviews with reporters; anticipate the questions
- Be ready to communicate ideas succinctly
- Realize that your audience may have a limited understanding of the topic
- Make yourself readily available to reporters post-interview so they can reach you to clarify any complicated statements